Case studies

Evidence, not adjectives.

Each story is structured the same way, because that is how proof of work is filed on the platform.

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Selected engagements

Retail
41 days to live

Marisa launched a 900-SKU store in six weeks

Problem
A wholesale brand needed direct-to-consumer revenue before the season ended.
Work
E-commerce Launch solution with a four-person squad and funded milestones.
Evidence
Storefront, payment reconciliation report, ops runbook handover.
Result
Live in 41 days, 1,240 orders in the first quarter.
Logistics
-71% response time

Northline cut first-response time by 71%

Problem
Support was drowning in repetitive shipment status requests.
Work
AI customer support solution, integrated with the existing ticket desk.
Evidence
Deflection dashboard, QA transcripts, rollback plan.
Result
71% faster first response, 38% ticket deflection.
SaaS
+15pt activation

Kestrel found the real activation blocker in two weeks

Problem
Signups were healthy but week-one value was never reached.
Work
Consultation and diagnosis, then a targeted onboarding rebuild.
Evidence
Funnel analysis, experiment log, verified cohort lift.
Result
Activation up from 19% to 34% in one quarter.

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