Playbook

How to price work you cannot fully specify yet

Price bands, funded milestones and a diagnosis step keep uncertainty from becoming risk.

Playbook
2026-05-29 · 7 min read

Uncertain work is not unpriceable work. It is work whose first milestone should be a diagnosis, with a narrow price and a clear decision point at the end.

After the diagnosis, the remaining milestones can be priced tightly because the unknowns have been converted into findings. Funding milestone by milestone keeps both sides honest without freezing the whole budget on day one.

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